Meta has announced the suspension of its new AI image feature, launched just days ago, following a wave of criticism and unease from the tech community and regulators.
The move, made Friday, has sparked surprise, not least among the firm's own employees, who were seen as key drivers of the development.
Industry experts had voiced concern over the feature's potential for misuse, raising questions over transparency, accountability, and user consent.
Meta had touted the tool as a means of empowering people to enhance their online content, but critics alerted that it could be used to spread misinformation, deepfake imagery, or create convincing images of non-existent products.
Tech giant Apple has recently taken a tough stance on AI-related issues, suing OpenAI, the maker of a rival AI chatbot, alleging theft of trade secrets, according to reports in the Wall Street Journal.
Critics say Meta's about-face over its AI feature highlights a wider problem in the tech industry, where innovative technologies are prioritized over safety, security concerns often taking a backseat.
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